Google will rank websites that demonstrate Expertise, Authority and Trust (E-A-T). It’s a metric that Google uses to help judge your website’s quality.
So if you’re just starting out or you’re new, how do you demonstrate your website’s reputation and that you’re a reliable and trustworthy source?
One of the best ways to do this is to seek high-quality backlinks from reputable third party websites through dedicated backlink outreach and guest posting.
But don't reinvent the wheel - analyse what your competitors are already doing successfully to get backlinks, then simply do better.
I conduct a competitor analysis and provide a report that includes:
The report is easy to understand and actionable, so you will be able to implement the recommendations yourself.